Video: Toyota asks, what is the plural of Prius?

Filed under: Hybrid, Marketing/Advertising, Videos, Toyota

The Prius goes plural - Click above to watch video after the jump

Toyota wants to change our view of the Prius. It's no longer a singular car but now an entire family of vehicles. The standard Prius that we all know and love will soon be joined by the Prius V, Prius C and plug-in Prius. Clearly, Toyota isn't just building new cars, it's attempting to build a new word... and it needs your help.

What is the plural of Prius? That's a question that has been asked ever since the little hybrid hatchback hit the market, and the truth is that even Toyota doesn't exactly know... but they do have some suggestions. It might be Prii, Priuses, Prium, Prien or just Prius. You can head over to the Prius web site and vote for your favorite. Voting ends on February 20th, and as of this posting, the early leader is Prii. However, our own Chris Paukert suggested that a group of Prii should be referred to as a smug, and the rest of us tend to agree.

Hop the jump to check out a video explaining Toyota's conundrum... but don't blame us when the song gets stuck in your head.

[Source: YouTube]

Continue reading Video: Toyota asks, what is the plural of Prius?

Video: Toyota asks, what is the plural of Prius? originally appeared on Autoblog on Wed, 12 Jan 2011 19:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments

Source: http://www.autoblog.com/2011/01/12/video-toyota-asks-what-is-the-plural-of-prius/

Rasheed Wallace Jan Lammers Jason Terry Braun Racing Toyota Brian Lee Vickers Franck Lagorce