2011年1月12日水曜日

Aussie wine group sponsors Saint Mary's

Saint Mary's basketball can now be paired with Australian wine.

The school's athletic department has entered into a partnership with Treasury Wine Estates through the rest of the school year that allows the company to sponsor pregame socials and other offsite events for fans to attend.

That means wine tasting while watching Randy Bennett's team, which has a heavy Australian influence.

"The synergies between Treasury Wine Estates and the Saint Mary’s basketball program are infinite," Debbie DuBois, head of channel marketing for Treasury Wine Estates, said in a statement. "After seeing the large role Australia has played in the success of the program, as well as witnessing how dedicated and passionate the season ticket holders and alumni are, we at Treasury Wine Estates think this is the perfect partnership."

Saint Mary's has a roster that features Australians Matthew Dellavedova, Jorden Page, Clint Steindl and Mitchell Young, giving the Gaels a talent pool from Down Under and opportunities to market itself internationally.

The WCC also currently broadcasts its games on ESPN Australia.

Source: http://espn.go.com/blog/collegebasketballnation/post/_/id/20995/aussie-wine-group-sponsors-saint-marys

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