The awkward name that is Bank of America Arena at Hec Edmundson Pavilion is no more after the expiration of a 10-year corporate partnership that gave BofA naming rights expired, according to the Seattle Times. The end of the $9.1 million naming deal means the arena will go from being Bank of America Arena at Hec Edmundson Pavilion to Edmundson Pavilion (or, fondly, Hec Ed) to ... something else.
Here's what athletic director Scott Woodward told the paper:
Woodward said the economic downturn contributed to the demise of the business relationship between Bank of America and UW.
Woodward acknowledged it would have been ideal to have had a corporate partner in place to replace Bank of America, but said "we were in no hurry to make any rash decisions.
"Our department is run well fiscally and we're prepared for contingencies," Woodward said. "The most important thing is to do it right and to pick a great corporate partner."
Whatever the place has been called, Washington has always had one of the best home-court advantages because of the Dawg Pack making all that noise.
And while the eventual new name of the arena might not seem ideal to fans given the corporate tie-in with an historic building, capacity crowds will come so long as the team keeps winning (and President Obama comes to speak).
In any case, it's the revenue raised from selling off naming rights that speaks loudest.
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