Winning basketball games doesn't dominate LeBron James's every waking moment.
That's healthy, it means he's more like us than he's given credit for. Few people are consumed by being the absolute best at what they do. Most of us who scream at athletes for not caring enough cut corners at work, aren't good at their jobs, create their own versions of LeBron's stupid decision special every year. (By the way, LeBron's new Nike ad is excellent and shows that he cares much more about his image than his summer decision-making let on. Someone astute enough to make this ad, however, should have never been dumb enough to go through with "The Decision" special in the first place).
With every waking moment, Michael Jordan and Kobe Bryant were consumed with winning. LeBron James isn't consumed by winning because basketball is just an extension of his brand. LeBron needs to win a championship because that's the only way he can become a sports billionaire, not because without a championship he feels unfulfilled.
No wonder a South Florida bar is offering free drinks the first time the Heat lose a game this year. Miami is drunk with anticipation. The rest of the NBA merely wants to throw up.
-- David Whitley on why the Miami Heat will win the NBA Championship
At times basketball has seemed like an afterthought to LeBron. And that was while he lived in Cleveland. Now that he's in Miami, a city that can distract even the most focused athletes -- check out the South Beach arrest roster if you doubt me -- LeBron is bound to lose focus, skirt the small details. It's too easy to forget about losses on South Beach. If you already recognize that basketball isn't that important in the grand scheme of things, that your life is going pretty well, Miami is not the city that reinforces the grit needed to dominate for 82 games.
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Source: http://nba.fanhouse.com/2010/10/26/lebrons-heat-bound-to-come-up-empty/
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