Official: Steve Saleen reacquires Saleen name and brand

Filed under: Aftermarket, Coupe, Performance, Chevrolet, Dodge, Ford, Celebrities

Steve Saleen is back to feeling himself again. That's because he's once again at the helm of the the marque that bears his name. As you may recall, the racer and performance part guru walked away from the Saleen brand empire he nurtured for 23 years back in 2007. The Saleen brand was then sold to MJ Acquisitions, along with the right to produce S Line and Racecraft Ford Mustang models. Saleen himself, meanwhile, went on to create SMS Supercars, which produced notable creations like the SMS 570 Dodge Challenger, 302 Ford Mustang and 620 Chevrolet Camaro.

But when MJ Acquisitions and Saleen, Inc. refused to honor warranties for vehicles purchased before the company took control of the Saleen brand, SMS Supercars stepped in to take on that burden, even without any legal obligation to do so. Steve Saleen and SMS Supercars then sued MJ Acquisitions to get the company to stop using the Saleen name in order to protect the brand's reputatoin.

Today's announcement means Saleen was successful in his quest. Moving forward, all of the products sold under SMS Supercars will be available under the Saleen banner. Hit the jump for the full press release.

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Steve Saleen reacquires Saleen name and brand originally appeared on Autoblog on Mon, 02 Apr 2012 13:00:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2012/04/02/steve-saleen-reacquires-saleen-name-and-brand/

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