Opinion: Volkswagen tops Strategic Vision Total Value Index

Filed under: Car Buying, Etc.

Strategic Vision has announced its 2011 Total Value Index (TVI) awards, and Volkswagen of America has earned its position at the top of the podium. Hyundai Motor America placed second, with Ford Motor Corporation taking third place overall. According to Strategic Vision, its Total Value award is calculated based on explicit owner statements on hundreds of (weighted) attributes with regards to immediate and expected (long-term) economic factors such as warranty, technical innovation, standard equipment, fuel economy, and so on. The company says that the current economic crisis, rising fuel costs and affordability concerns make its TVI very relevant to today's consumers.

"An important 'time marker' in this year's study is that for the first time in over ten years, American manufacturers lead the number of Total Value winners, with eleven segment leaders. This is an important milestone toward the 'domestic comeback,'" says Chris Chaney, the company's vice president and head of automotive research. He also notes that consumers find perceived value in alternative fueled vehicles, pointing out that the Chevrolet Volt, Honda Civic Hybrid, Nissan Leaf and Lincoln MKZ Hybrid all led their respective segments.

The Total Value Awards have been presented by Strategic Vision annually since 1995. The 2011 TVI was calculated from 68,088 buyers (of the 325,000 total who responded during 2011) who purchased models during September 2010 to June 2011. The Volkswagen CC (an updated 2013 model of which is shown above) earned the Total Value award in its Large Car segment.

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Volkswagen tops Strategic Vision Total Value Index originally appeared on Autoblog on Tue, 20 Mar 2012 09:15:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2012/03/20/volkswagen-tops-strategic-vision-total-value-index/

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