The sight of new coach, yet familiar face, Dave Rice commanding his players to run and bring back a more uptempo style of attack should resonate with UNLV fans looking forward to a return to the program's glory days.
And because the bloodlines of the Runnin' Rebels program call for flashy, fast-paced basketball, the school has launched a marketing campaign called, "Let's Run."
Rice won a national championship at UNLV as a player and promised from Day 1 on the job that the Rebels would run, so now it's the team's theme.
In one television spot, the current players discuss Rice's dedication to the philosophy made successful under former coach Jerry Tarkanian. In another video, an image of a bloodied Rice during his playing days represents his underdog mentality and championship-winning past.
In order to run the Rebels first have to get in shape, of course. According to the Las Vegas Sun, they've accepted that conditioning will play a big part and have bought into their workout regimen designed to build up their stamina.
"You pretty much figured out from the first day this coaching staff was in here that if you didn't get into decent shape, every day was going to suck," junior forward Quintrell Thomas said. "Now, everybody is definitely taking their conditioning seriously. We're going through these drills now, and when the coaching staff first got here, everybody was a little gassed. Now, everyone's going through it and the recovery time is much faster.
"It seems to me that everybody is in way better shape than they were at this point last year."
That's good news for the Rebels in the early going as they hope their season ends with a Mountain West title and another trip to the NCAA tournament.
Senior guard Oscar Bellfield, one of the veterans relied upon to lead the new offense under Rice, perhaps said it best in a video that captured the filming of the "Let's Run" commercial.
"Our whole point of this video and this shoot is to get our run on," he said, smiling.
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