A new study published online in the Journal of Psychology & Marketing tells us what most gearheads already know: If you perceive your car as extension of self, you're more likely to drive aggressively.
Unsurprising to us, yes, but also to Ayalla Ruvio, lead author of "Aggressive Driving: A Consumption Experience." In a statement released by Temple University, she admits that her study "explains much of the phenomenon we knew existed." An assistant professor of marketing at Temple's Fox School of Business, Ruvio conducted her research - which consisted of surveying fewer than 300 people - in Israel.
Ruvio's astute command of the obvious extends to determining that "young people who are in the early stages of forming their self-identity might feel the need to show off their car and driving skills more than others" and "a sense of being under time and pressure leads to more aggressive driving."
Click through the jump to read the full release, wherein Ruvio also name-checks Shania Twain and Thelma and Louise.
Car buffs more likely to be aggressive drivers. In other news, grass green, sky blue originally appeared on Autoblog on Fri, 21 Oct 2011 18:28:00 EST. Please see our terms for use of feeds.
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