Video: Only one free Dodge Journey left in "You find it, you win it" marketing stunt

Filed under: Budget, Videos, Crossover, Dodge

Dodge is giving its customers a chance to win a 2012 Journey - one of three, actually - provided they're able to go out and find it. The automaker's new marketing campaign calls the Journey a "Search engine for the real world," and this new take on the traditional car giveaway relies heavily on YouTube for broadcasting clues on the whereabouts of each Journey.

As you might have heard already from some of Dodge's new television commercials, two of the three Journeys have already been found - one outside of San Francisco near Lake Tahoe and the second near Cheyenne, Oklahoma. The third will be parked somewhere in the eastern part of the United States, and Dodge will begin publishing clues to its location this Saturday, June 24.

If you want to participate, you'll need to visit Dodge's YouTube channel at that time (www.youtube.com/Dodge) and watch the 24/7 live feed of the last Journey just sitting there. Dodge will release clues over the live feed, as well as a number of additional video clues that should get you closer and closer to figuring out the final Journey's location where it's just sitting there parked, waiting for you to find it.

We've included Dodge's the aforementioned commercials after the jump along with the official press release. If you're really going try to find the final Journey, you may want to look over the rules a little more closely.

Continue reading Only one free Dodge Journey left in "You find it, you win it" marketing stunt

Only one free Dodge Journey left in "You find it, you win it" marketing stunt originally appeared on Autoblog on Tue, 20 Sep 2011 18:33:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2011/09/20/only-one-free-dodge-journey-left-in-you-find-it-you-win-it-ma/

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