Report: Harley-Davidson sales grew 5.9% in 2011

Filed under: Etc., Earnings/Financials, Motorcycle

Last year was a good one for Harley-Davidson. According to Asphalt and Rubber, the American bike manufacturer saw its sales increase by 5.9 percent globally compared to 2010. Sales in the U.S., meanwhile, were up 5.8 percent. All told, Harley-Davidson managed to move 235,188 units last year, with 151,683 of those heading to owners in the States. Those figures mean the manufacturer managed to post a net income of $105.6 million last year. By contrast, during the fourth quarter of 2010 the company saw a net loss of $46.7 million.

The global recession hadn't been kind to the company. With a model line designed to cater to the wealthy and their lust for toys, Harley-Davidson suddenly saw itself posting yearly losses. Those at the helm sold off MV Agusta and pulled the plug on Buell all together in an effort to keep Harley-Davidson up right.

Those moves seem to have helped. The company posted $4.6 billion in revenue last year, which marks an increase of 11.6 percent over 2010.

Harley-Davidson sales grew 5.9% in 2011 originally appeared on Autoblog on Tue, 31 Jan 2012 08:58:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2012/01/31/harley-davidson-sales-grew-5-9-in-2011/

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