East finals ratings up 46 percent (AP)

The Miami Heat won the series and plenty of television viewers in the Eastern Conference finals. The five-game series between the Heat and Chicago Bulls averaged 10.4 million viewers on TNT. That's up 46 percent from last year's Celtics-Magic matchup in the East, and up 33 percent from Lakers-Suns on TNT in 2010.

Source: http://us.rd.yahoo.com/sports/rss/nba/SIG=125goadhf/*http%3A//sports.yahoo.com/nba/news?slug=ap-conferencefinals-ratings

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