By the Numbers - July 2011: Aftershocks Edition

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Chrysler Climbs, Honda Falls, Cruze Cruises

U.S. auto sales for July 2011 can best be characterized by the resurgence of one company, Chrysler Group (up 20.05 percent), and the continued slide of another, American Honda (down 28.40 percent). Not so long ago, Chrysler was the company continually coming in at the bottom and Honda was flying high. Today, however, Chrysler is free of its government debt and continues to turn over its lineup with new and heavily revised products. Honda, meanwhile, has proven to be the automaker worst hit by the earthquake in Japan last March and seems to draw the ire of critics with its latest new vehicle releases.

Speaking of earthquakes, Toyota is in the same boat as Honda and continues to struggle with restoring output. Last month, sales for Toyota and Lexus in the U.S. were down 22.70 percent as a result. The only Japanese company that escaped the red cell this month was Nissan North America, which eked out a 2.75-percent improvement in sales.

Chrysler Group's increase in sales volume led the domestics by a large margin, though its raw sales of 112,026 units are still far below that of Ford Motor Company (180,865) and General Motors (214,915). Ford and Lincoln together posted a sales rate increase of 8.89 percent and General Motors improved 7.62 percent.

Turning our attention to individual models, we must point out that the Toyota Camry did regain its title of America's Best-Selling Car, which it had lost last month to the Chevy Cruze, with sales of 27,016. The Cruze still performed incredibly well, with sales of 24,648, good enough for the No. 2 spot, followed by the Altima (23,340), Sonata (20,884), Malibu (19,529), Fusion (19,318) and Accord (18,308).

Brand/Company	Vol. %	July 2011	July 2010	DSR %	July 2011	July 2010
Jeep	46.19	38,691	26,466	51.81	1,488.12	980.22
Mitsubishi	41.15	7,972	5,648	46.58	307	209
Lincoln	39.89	7,814	5,586	45.27	301	207
GMC	36.41	37,918	27,798	41.65	1,458	1,030
Volvo	29.54	5,595	4,319	34.53	215	160
Kia	28.47	45,504	35,419	33.41	1,750	1,312
Suzuki	25.36	2,447	1,952	30.18	94	72
Land Rover	22.64	2,811	2,292	27.36	108	85
Volkswagen	21.72	29,066	23,880	26.40	1,118	884
Audi	17.00	9,146	7,817	21.50	352	290
Ford	12.66	173,051	153,603	16.99	6,656	5,689
BMW	12.30	21,409	19,064	16.62	823	706
Hyundai	10.08	59,561	54,106	14.32	2,291	2,004
Mercedes-Benz	9.44	19,006	17,367	13.65	731	643
Mini	8.90	4,711	4,326	13.09	181	160
Dodge	8.85	33,653	30,916	13.04	1,294	1,145
Chevrolet	6.50	149,005	139,916	10.59	5,731	5,182
Nissan	6.36	77,191	72,573	10.45	2,969	2,688
Chrysler	5.00	15,427	14,692	9.04	593	544
Porsche	2.40	2,768	2,703	6.34	106	100
Buick	0.44	16,873	16,799	4.30	649	622
Mazda	0.25	20,783	20,732	4.10	799	768
Ram	-0.10	21,217	21,239	3.74	816	787
Subaru	-9.39	21,730	23,983	-5.91	836	888
Saab	-18.47	384	471	-15.34	15	17
Lexus	-21.81	14,539	18,595	-18.81	559	689
Toyota	-22.81	116,263	150,629	-19.85	4,472	5,579
Infiniti	-24.11	7,410	9,764	-21.19	285	362
Cadillac	-25.47	11,119	14,919	-22.60	428	553
Acura	-27.77	9,402	13,017	-24.99	362	482
Honda	-28.49	71,100	99,420	-25.73	2,735	3,682
Jaguar	-35.09	984	1,516	-32.60	38	56
Smart	-41.61	327	560	-39.36	13	21
Fiat	NA	3,038	-	NA	117
COMPANIES
Chrysler Group	20.05	112,026	93,313	24.67	4,309	3,456
BMW Group	11.67	26,120	23,390	15.97	1,005	866
Ford Mo Co	8.89	180,865	166,092	13.08	6,956	6,152
GM	7.62	214,915	199,692	11.76	8,266	7,396
Nissan N. America	2.75	84,601	82,337	6.70	3,254	3,050
Jaguar Land Rover	-0.34	3,795	3,808	3.49	146	141
Toyota Mo Co	-22.70	130,802	169,224	-19.73	5,031	6,268
American Honda	-28.40	80,502	112,437	-25.65	3,096	4,164

*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 26 selling days in July 2011 versus 27 selling days in July 2010, so the change in monthly sales volume will be different than the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.

By the Numbers - July 2011: Aftershocks Edition originally appeared on Autoblog on Tue, 02 Aug 2011 16:29:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2011/08/02/by-the-numbers-july-2011-aftershocks-edition/

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