Bowler has big plans with former Land Rover chief engineer at the helm

Filed under: Performance, Hirings/Firings/Layoffs, Land Rover, Off-Road, Racing

Steve Haywood with the Bowler Nemesis - Click above for high-res images

Bowler is not a well-known automaker, and with good reason. Its vehicles, based on Land Rover mechanicals, aren't street legal. They're rally-raid off-road racing machines; Defenders with an attitude. But Bowler has big plans, ushered in by new ownership and management.

The company was recently bought up by CPP - the same Coventry-based coachbuilder that now owns Spyker as well. Bowler's new managing director Steve Haywood comes to the company from his previous position as chief engineer at Land Rover, so he knows a thing or two about producing capable off-roaders.

Company founder Drew Bowler will remain responsible for the motorsports division, but the arrival of Haywood means Bowler will mount an assault on the street-legal performance SUV market.

His first responsibility will be launching the new Bowler Nemesis, which will bring the company to the road-legal consumer market for the first time. The Nemesis prototype will be on hand at the Goodwood Festival of Speed this weekend.

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Bowler has big plans with former Land Rover chief engineer at the helm originally appeared on Autoblog on Sat, 02 Jul 2011 13:07:00 EST. Please see our terms for use of feeds.

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