Audi celebrates 40 years of Vorsprung durch Technik

Filed under: Etc., Marketing/Advertising, Audi

Advancement through Technology, 40 years later - Click above for high-res image gallery

Forty years ago, the slogan "Vorsprung durch Technik" was used by Audi as part of campaign to gain publicity in Germany. In 1983, British advertising agency BBH used the term in a spot for Audi's United Kingdom-based advertising arm. The German phrase means "Advancement through Technology," and those three words have come to serve as the automaker's motto.

The term actually dates back to 1971, when Audi was looking for a way to describe its NSU line. Now, 40 years later, Audi continues to apply the phrase to its ever-evolving fleet of vehicles. Check out a bit of the phrase's history by clicking through the gallery below. Also, be sure to read through the full press release, which is posted after the jump.

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Audi celebrates 40 years of Vorsprung durch Technik originally appeared on Autoblog on Fri, 03 Jun 2011 14:29:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2011/06/03/audi-celebrates-40-years-of-vorsprung-durch-technik/

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