Video: Goodyear uses the old "surprise gymkhana road test with stunt driver" routine

Filed under: Etc., Marketing/Advertising, Videos, Humor

It's a familiar tactic: if you want a customer to know what a car can do, you've got to get them in it and take them for a ride. To truly impress a customer, though, you've got to take them, *ahem,* for a ride. It works so well that NASCAR driver Carl Edwards recently did it with Ford engineers in a Taurus SHO - the very sedan those engineers worked on.

So when Goodyear wanted to show off the finer attributes of its Eagle F1 Asymmetric All-Season tire, it grabbed Ben Conrad, director of Ken Block's last two Gymkhana videos, to choreograph some shenanigans. A Goodyear tire store in California was used as bait - an actor posed as a salesman who got his fellow store helper, professional stunt driver Danny Downey, to take customers for a little demo in a BMW.

We don't know what the conversion rate was, but there were probably a few tires sold that day. Have a look below to watch the videos.

Continue reading Goodyear uses the old "surprise gymkhana road test with stunt driver" routine

Goodyear uses the old "surprise gymkhana road test with stunt driver" routine originally appeared on Autoblog on Tue, 10 Jul 2012 12:44:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2012/07/10/goodyear-uses-the-old-surprise-gymkhana-road-test-with-stunt-dr/

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